Article: Introducing: THE APARTMENT

Introducing: THE APARTMENT
This August, during New Zealand Fashion Week: Kahuria 2025, REBE debuted THE APARTMENT — a multi-day brand experience created in partnership with Partridge. Set within a private penthouse above Auckland City, the space distilled the REBE world into a quietly luxurious environment: part showroom, part salon, part private residence. Curated with the sensibility of an art collector’s home, every detail was carefully chosen to represent the best of Aotearoa — from REBE’s refined womenswear and footwear to Partridge heirloom jewellery, collectible artworks, sculptural furniture, fine fragrance and beauty.
Across the week, THE APARTMENT hosted a series of intimate moments, including the REBE SS26 live campaign shoot, a private salon-style presentation, and a VIP dinner co-hosted with Partridge. Guests also booked appointments to view and shop the Fall RTW collection, which launched during NZFW. More than a showcase, THE APARTMENT became a celebration of community, design, and craftsmanship — a rare glimpse into REBE’s vision of contemporary New Zealand luxury.
Curated by Neha Belton and Coastal Signs Gallery. At the fabulous Ninety-Four Feet penthouse.
With specials thanks to our brand partners — it’s all in the detail:
Michael Lett Gallery, Treadler Gallery, ECC New Zealand, Baya Living, Ted Synnott, Aleph Beauty, Land Rover New Zealand, Tronque, Baina, Abel Fragrance, Hotel Indigo Auckland, Bistro Saine.
Imagery by Holly Sarah Burgess







